Archives: Lessons

Launching Your Idea

First Things First – Launch and Test Your Idea Traditionally we have thought about “launch” as meaning putting a product up for sale to the market – we have a product launch plan and date.  However, today with our shift toward Lean processes we find that rather than a linear process we have an iterative …

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Introduction: Building and Working with the New Venture Development Team

The essential steps in the transition from a nascent startup to an organization capable of sustained and profitable growth are not readily apparent to many early stage entrepreneurs. The life cycle of an entrepreneurial venture consists of four stages (startup, transition, scaling, and exit), each defined by the principal challenges faced by the founding team. …

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Search Engine Optmization

1. Introduction Search Engine Optimization (SEO) is a marketing tool you can use to favorably affect the visibility of your website or a web page in an internet search engine’s unpaid “natural” results.  Generally, you will receive more visitors to your site the higher it is ranked on the search results page, and the more …

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Advanced BizLaunch Builder

1.  Introduction   This lesson focuses on how to incorporate advanced BizLaunch Builder tools into your site. The Learning Objectives for this lesson are: Understand how the advanced BizLaunch Builder modules function Be able to add advanced modules to your pages The Reading gives an overview of the advanced modules within BizLaunch Builder, the Video …

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Introduction to BizLaunch Builder

BizLaunch Builder is BizLaunch University’s flexible drag and drop page builder that works on the front end of your WordPress website. It is easy-to-use, and does not require you to know any coding techniques. The Learning Objectives for this lesson are: Understand how to use BizLaunch Page Builder Templates Create and edit rows and columns Review …

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Introduction to WordPress

WordPress is easy to use, and one of the most popular Content Management Systems (CMS) available. It is excellent for web site development as well as blogging and ecommerce!  In conjunction with the BizLaunch Builder (a specially designed WordPress editor designed by entrepreneurs for entrepreneurs) you will get your site up quickly and manage it …

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Social Media

Social Media This lesson covers the area of social media.  Specifically, you will create a Social Media Marketing Plan.  Your goal for this lesson is to pick several (for the assignment you should choose at least two) social media platforms and then set goals and track results. A goal setting and tracking template is provided. …

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Web Analytics

1.  Introduction     Google Analytics enables you to track whose visiting your site, where they are coming from, and what they do when they get there.  It is especially helpful when you run a marketing campaign and want to evaluate changes in traffic from the effort. Google Analytics is provided by Google so people …

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eCommerce for Entrepreneurs

This lesson introduces you to eCommerce. There are 3 Topics in this Lesson: Introduction to WooCommerce- WooCommerce Setup Wizard Advanced WooCommerce – Product Types Advanced WooCommerce – Operating Your WooCommerce Store The first Topic is required for this Lesson. The next two are optional, but if you are launching a product these will prove very …

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Designing Your Website

1.  Introduction Imagine being the coach of a professional basketball team.  There you are working with a group of highly talented athletes.  Left to themselves, every one of them could play some awesome basketball.  However, without direction, they could also create a fair bit of chaos.  As the coach, your job is to guide them …

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Marketing

This lesson guides you through how to market your business using the Lean Marketing Campaign.  This lesson will guide you through creating an end-to-end campaign where you will lay out a marketing funnel.  Your funnel will be an Email Marketing campaign using a Lead Magnet.  Once the funnel is created you will learn how to …

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Domain Names

For the following assignment, if you have not already done so please sign up for support on our Facebook group! If you have any issues with this lesson please post them to our Facebook support group for the fastest resolution.  Emailing the issue to your professor will result in them asking you to post to …

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Customer Development

Now that you have completed the Lean Canvas Business Model, it is time to test out the idea! We use an approach that helps you get at really understanding the problem that your prospects face as it relates to your proposed Value Proposition. A main goal is to determine if you can get interviews from …

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Creating Your Lean Canvas

The Lean Startup Canvas is a better alternative for entrepreneurs developing a business model. This is because it contains elements for Problem and Solution, which are not covered in the traditional Business Model Canvas. The traditional Business Model Canvas was designed originally for large corporations and many feel it is best suited for that environment. …

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Lean Startup

The Lean Startup This lesson briefly describes the changes that have occurred in teaching and learning entrepreneurship. Historically there has been a focus on developing feasibility studies and business plans. More recently, the Lean Startup methodology has become popular. The key to the Lean approach is to build a simpler plan, called a Business Model …

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