This lesson guides you through how to market your business using the Lean Marketing Campaign. This lesson will guide you through creating an end-to-end campaign where you will envision a marketing funnel. Your funnel will be an Email Marketing campaign using a Lead Magnet. Once the funnel is envisioned you will learn how to run the campaign and drive traffic into the funnel in order to generate conversions and build a MailChimp list from which you can do more advanced sales and marketing.
The Learning Objectives for this lesson are:
- Understand the Marketing Funnel
- Develop and write your Lead Magnet
- Build a MailChimp Email Marketing Campaign
- Run the campaign