eMarketing – Running Your Campaign

This lesson guides you through how to market your business using the Lean Marketing Campaign.  This lesson will guide you through creating an end-to-end campaign where you will envision a marketing funnel.  Your funnel will be an Email Marketing campaign using a Lead Magnet.  Once the funnel is envisioned you will learn how to run the campaign and drive traffic into the funnel in order to generate conversions and build a MailChimp list from which you can do more advanced sales and marketing.

The Learning Objectives for this lesson are:

  • Understand the Marketing Funnel
  • Develop and write your Lead Magnet
  • Build a MailChimp Email Marketing Campaign
  • Run the campaign
Lesson Content
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