Web Analytics

1.  Introduction

This topic covers how to set up a Google Analytics account and then connect your website to that analytics account.  We use a plugin to help us easily connect your Google Analytics account to your website, and we have already installed and basically set up this account.  All you will need to do, once your account is set up, is run the activation process.  This process takes your Tracking Code and install it on your WordPress site.  This gives you the ability to run Google Analytics right in your WordPress dashboard and provide yourself  an overview of key reports in Google Analytics that you can use to track and monitor your site.

The Reading contains a basic overview on how to set up and use Google Analytics on your website.  The Assignment is to

  1. Setup a Google Analytics Account
  2. install Google Analytics Tracking ID on your site
  3. Take snapshots of your Google Analytics reports and create an explanatory narrative and submit to your instructor

2.  Reading

This reading introduces you to getting started with Google Analytics.
Using Google Analytics BLU 2.0

This reading introduces you to connecting Google Analytics and ExactMetrics.
Setting Up Exact Metrics

3.  Video

This video provides a high level perspective on how Google Analytics works.  The video discusses the main components and the important processes which Google Analytics uses to collect and share data.


How Google Analytics works
This video gives some background on the ExactMetrics plugin - note that we have already installed if for you.

4.  Assignment

Important Note: We have already installed the Google Analytics Plug-in for you. Your assignment for the Lesson is to

  1. Setup a Google Analytics Account
  2. install Google Analytics Tracking ID on your site
  3. Develop and submit a project report using your Google Analytics reports and create an explanatory narrative and submit to your instructor

In order to create a good project report, you should take a picture of each of the reports and provide a short narrative explaining what is happening with each one.

 

Watch this video to see how to connect your Google Analytics account and Tracking ID to your WordPress account.  This will turn on your Google Analytics Dashboard and provide a steady stream of useful metrics.

 

5.  Summary

In this lesson, you did the following:

  • Connected the ExactMetrics tool to the Google Analytics plugin already installed on your website
  • Familiarized yourself with your ExactMetrics Analytics Dashboard
  • comprehended key Analytics reports.