This topic covers how to set up a Google Analytics account and then connect your website to that analytics account. We use a plugin to help us easily connect your Google Analytics account to your website, and we have already installed and basically set up this account. All you will need to do, once your account is set up, is run the activation process. This process takes your Tracking Code and install it on your WordPress site. This gives you the ability to run Google Analytics right in your WordPress dashboard and provide yourself an overview of key reports in Google Analytics that you can use to track and monitor your site.
The Reading contains a basic overview on how to set up and use Google Analytics on your website. The Assignment is to
This reading introduces you to getting started with Google Analytics.
Using Google Analytics BLU 2.0
This reading introduces you to connecting Google Analytics and ExactMetrics.
Setting Up Exact Metrics
This video provides a high level perspective on how Google Analytics works. The video discusses the main components and the important processes which Google Analytics uses to collect and share data.
Important Note: We have already installed the Google Analytics Plug-in for you. Your assignment for the Lesson is to
In order to create a good project report, you should take a picture of each of the reports and provide a short narrative explaining what is happening with each one.
Watch this video to see how to connect your Google Analytics account and Tracking ID to your WordPress account. This will turn on your Google Analytics Dashboard and provide a steady stream of useful metrics.
In this lesson, you did the following: